Bachelor of Business Administration (BBA)
The Westcliff Business Degree (Bachelor of Business – BBA) program, whether on campus or hybrid platform, leads undergraduate students onto the next step in their business careers. At Westcliff University, BBA students become knowledgeable about a wide variety of disciplines, including finance, accounting, marketing, operations, sales, and information technology.
Equally important, we teach business from a global perspective. Our curriculum focuses on companies based both in the U.S. and abroad. Our professors, all of whom are senior managers in their respective fields, partner with BBA students to develop their verbal and written communication skills. Students lead group discussions and make presentations in class and are encouraged to share their distinct perspectives.
Students also learn how to present their ideas professionally so that hiring managers see what they have to offer. Learning how to think critically, analyze data, and problem solve are integral components to a Westcliff Business Degree (Bachelor of Business-BBA).
The program learning outcomes are:
Differentiate and discuss the functional components of business – economics, marketing, accounting, finance, law, and management
Demonstrate effective presentation of business analyses and recommendations through written forms of communication appropriate to the intended audience
Demonstrate effective presentation of business analyses and recommendations through oral communication of conventions and forms appropriate to the intended audience
Demonstrate the ability to recognize the need for information, be able to identify, locate, evaluate, share and apply the information effectively to facilitate problem-solving and decision-making
Illustrate the value of diversity when developing a global perspective
Use independent, critical thinking and reasoning skills to identify problems and apply problem-solving abilities
Employ a sense of ethics and values which can be applied in a personal and professional environment
Construct and apply aspects of team development and construct for the purpose of solving business problems and attaining organizational goals
Analyze business problems through quantitative reasoning and methods by obtaining, evaluating and interpreting the data
UNITS OF STUDY:
(Final Year 30 credit units)
Introduction to Business Writing
Foundations of Statistics
Introduction to Organizational Behavior
Essentials of Corporate Finance
Introduction to Information System
The Necessities of International Marketing & Culture
Development of Business Strategy
Concepts of Microeconomics
Concepts of Macroeconomics
Principles of Advertising
Students who complete the program successfully will receive a Bachelor of Business Administration (BBA) from Westcliff University USA. Westcliff is accredited by WASC, DEAC and on CHEA.
Graduates of the BBA program are prepared to move to entry-level management and consultancy positions in commercial and non-commercial organizations. Successful students may progress into the master’s degree program with internationally accredited Universities.
Students may choose from:
– Master of Business Administration (UK) – awarded by Glyndwr University
– Master of Business Administration (USA) – awarded by Westcliff University with specializations in Health Care Management, Marketing, Finance, Supply Chain Management, Information Technology and more
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