Digital Marketing Course

Zabeel International Institute of Management & Technology

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  • 4.0
  •  Last updated 1 year ago
  •  ENGLISH

AED 2,500

Duration: Upto 20 Hours
Location: United Arab Emirates
Delivery: Onsite course

Introduction to Digital Marketing 
What is digital marketing?
Common industries in which to find digital marketing jobs
Common early/entry level digital marketing job roles
Marketing Fundamentals 

Introduction to the Digital Marketing Course
Introduction to the customer acquisition funnel
Acquisition vs. Retention marketing
Campaigns vs. channels
Buyer personas
Value proposition design
Positioning
Measurement and Metrics 

Tying measurement strategy to your customer acquisition funnel
‘Closing the loop’ and measurement strategy best practices
Technology landscape and measurement tools
Introduction to common marketing metrics
Attribution
Content Marketing 

Tying content to the customer acquisition funnel
Content types
Quality vs. quantity
Content marketing metrics
Content marketing technology
Search Engine Optimization (SEO)

Relevance: Google’s intentions are good
Selecting keywords
Link building
Technical/on-page SEO
Off- page SEO
Local SEO
SEO technology
Social Media Marketing (SMM)

Social media channels as distribution channels
Popular social media platforms
Identifying your goal for each social channel
Social media metrics
Social media management technology
Social media Ads
Search Engine Marketing – Paid Search (SEM)

Google Adwords
Keyword research and keyword match types
Campaign setup and naming conventions
CPC bidding and optimization
Paid search metrics
Paid Social Media 

Paid social advertising platforms (landscape)
Audience definition and targeting options
Supported ad types
Optimization
Paid social metrics
Conversion Rate Optimization (CRO)

User experience and design improvements
A/B and multivariate testing
CRO metrics
CRO technology
Email Marketing 

Email broadcasts
Drip email campaigns
Writing compelling email copy and subject lines that increase open rates
Email marketing metrics
Email marketing technology
Other Digital Channels 

Online reputation management
Remarketing
Affiliate marketing
Referral marketing
Influencer marketing
Display ads

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