Digital Marketing

Are you aiming to be a highly paid Digital Marketing professional? 
Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

Course Description:
This online Digital marketing training course has been designed for 12 guided learning hours. Key topic areas are listed below under the curriculum.

Method of Assessment:
At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification:
Successful candidates will be awarded “Certificate in Digital Marketing”.

Entry Requirement:
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

What will I learn?
✓ How to put together a digital marketing strategy
✓ How to set KPIs for your online marketing activity
✓ Integrated Search Marketing strategies
✓ Social Media marketing in a business context
✓ How to effectively plan your email marketing campaigns
✓ Online display advertising networks and banner formats
✓ Mobile apps, mobile web and location-based services
✓ Analytics: what to measure and how to manage
✓ Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
✓ Understand the marketing planning process and the links between each stage of the process

Career Path:
You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.
Digital Marketing Executive
Digital Marketing Manager
Digital marketing Analyst
Digital Marketing Assistant
Online Community Manager