Key Account Management

Harley Oxford

  • Ratings
  • 4.0
  •  Last updated 3 years ago

AED 90

AED 128

Duration: Upto 20 Hours
Location: United Arab Emirates
Delivery: Self paced course

This course will equip you with all the skills you need to become a successful key account manager. You’ll learn how to identify, prioritise, manage and support your key accounts effectively for best account retention.

This course includes:
✓  Gain an understanding of what key account management is.
✓  Look at the role and responsibilities of a key account manager.
✓  Learn how to prioritise and identify your key accounts.
✓  Practise researching customer profiles and learn how to position yourself.
✓  Understand investment versus return and setting priorities.
✓  Learn how to access your strengths, weaknesses and advantages.
✓  Educate yourself on planning a successful key account strategy.
✓  Understand how to recognise and deal with threats to your account management success and retention.
✓  Look at how to set goals and objectives for each account meeting.
✓  Learn how to effectively manage your account relationships.
✓  Work on understanding the organisational structure of your account and how to work well with multiple contacts.
✓  Discover how to network within your account, achieve alliances and maintain preferred supplier status.
✓  Learn how to construct strategic service level agreements.
✓  Understand the role of teamwork to support key accounts.
✓  Continue on to planning how to support your key accounts and identifying and overcoming internal barriers to quality support.
✓  Look at support staff and major accounts.

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