Overview of Digital Marketing
- Last updated 3 years ago
✓ Gain an overview of the business value of digital marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers.
✓ Examine the broad array of interactive marketing strategies including search marketing, display advertising, email marketing, website optimization, social media, mobile marketing, online analytics, and other online methods used to achieve business goals
✓ Explore the advantages, challenges, and key differences between digital and traditional marketing methods.
✓ Experts from globally renowned marketing and market research companies advise on course making and curriculum.
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