Sales & Marketing Course
Detailed Course Content
Since the industrial revolution, the world has gone though a major development frenzy leading to the production of the vast number of products and services that we enjoy today. As the number of products, ideas and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives. Sales skills therefore have become a vital part of any successful business and organization.
The sophisticated sales industry active today has introduced new selling philosophies and pioneered modern techniques and sales methodologies. Whether you are directly involved in sales as a salesperson or the production of these products or services, knowing how to sell is an incredibly useful skill. This comprehensive course, introduces traditional (influence-based) and modern (facilitative and consultative based) selling techniques and prepares the delegates for a variety of sales environments from retail and customer facing selling to Sophisticated business-to-business trade involving large projects.
Psychology is one of the main components of this course. There is an emphasis on customer loyalty which is responsible for most sales and long term profitability of any business. As a salesperson you need to take specific steps (relying heavily on many psychological aspects) to create a loyal customer that keeps coming back to you time and again.
This course contains many exercises, role plays, and guidelines to help the delegates master the sales skills during the course and start applying their newly acquired knowledge to their professional lives straight away. Bite sized group exercises are also provided that focus on specific concepts. These are then followed by more comprehensive sales exercises that help the delegates to put a series of smaller skills into practice and learn how to approach sale events as a whole.
Develop and Improve Sales Skills
Understanding Marketing Management
Connecting with Customers
Shaping the Market
Marketing and Advertising Tips
Capturing Marketing Insights
Building Strong Brands
Negotiation Skills Training
Cold Calling Techniques
Adv. Selling & Facilitative Communications Methodology
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